Christoph Auhagen

Chief Brand Officer (CBO), responsible for Brand Management, Creative Management, Sourcing and Manufacturing.

Born in 1960 in Wuppertal, Christoph Auhagen began his career in the fashion industry with an apprenticeship at Karstadt Warenhaus GmbH in Dortmund. In 1984, he joined Hirsch AG in Düsseldorf as Product & Key Account Manager, a position he held for ten years.

Afterwards, he became Head of Purchasing at Leffers AG in Bielefeld and, following a merger, later at SinnLeffers AG in Hagen before taking over as Managing Director for Product Development, Sales & Marketing at Gerry Weber International AG in Halle/Westfalen until 2007.

Subsequently, he worked for Esprit Design & Product Development GmbH in Ratingen as Global Product Director. Christoph Auhagen joined HUGO BOSS AG in December 2009 as Chief Brand Officer (CBO) and member of the Managing Board. He does not hold any mandates at other companies beyond his position at HUGO BOSS.

He is married and has five children.