Souraya Bouwmans

Since January 2011 Souraya Bouwmans-Sarraf is Director-Dean at AMFI-Amsterdam Fashion Institute, part of the Amsterdam University of Applied Sciences.

AMFI is the largest fashion institute in the Netherlands with more than 1,300 students and 100 staff members. It is also the only fashion institute in the Netherlands that covers the entire fashion chain. Students choose to specialize in Design, Management or Branding. Offering all its programs in Dutch and English, AMFI attracts many students from abroad together they have 54 different nationalities. In the BoF ranking 2015 AMFI was placed on the 20th place worldwide.

Mrs. Bouwmans-Sarraf is an historian and has an MBA specializing in Strategic Marketing. Over the years she worked in several international commercial positions within the Randstad Group. With her previous experience in the international field of business she is able to expand AMFI’s international network. This requires staying in good contact with the national and international fashion industry and fellow fashion institutes. Mrs. Bouwmans-Sarraf currently serves as Chair of the Education Committee for IAF – International Apparel Federation. Furthermore she is member of the Executive Committee of the worldwide education network IFFTI (International Foundation of Fashion Technology Institutes). This guarantees the internationally recognized high standard of the AMFI programs and also facilitates the exchange of students with many institutes around the world.